Today, I made a rather brash statement: I thought that a modestly viewed YouTube video reached more people than a local news broadcast in a medium-sized city. I found myself wondering if that was true. Here's the breakdown:
The median TV market (Tallahassee-Thomasville FL) has 282,390 TV households. (info)
The average local evening news broadcast has a rating of around 3 for all four affiliate stations (ABC, CBS, NBC and FOX), meaning that 3% of the TV households are watching an evening local news broadcast. For Tallahassee-Thomasville, that means 8471 households are watching. (info)
Are these numbers right? It is unclear from the chart information (which states "Numbers represent ABC, CBS, Fox and NBC affiliates") if this is the average rating per affiliate, or the average rating among all affiliates combined. If it is the latter, that would put the number of households watching any one local news show at 2118.
2118 views isn't that tough to reach in YouTube World, and even 8471 isn't a very high bar. A horrible video of me hemming and hawing my way through a speech got 6000+ views, and I wouldn't even show this thing to my Mom. (I was dead tired from working all night to get the presentation working well enough to demo. I'm not normally this out if it... really!)
When I was originally thinking of this number, I was thinking of a place like Grand Junction (where my parents live), but with only 73,000 TV households, the numbers were too tiny to even put up a fight.
[ddg]
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